Adding hashtags to the posts you have on social media platforms is now your means of gaining exposure. Instead of focusing on search engine optimization or SEO, hashtag engine optimization or HEO will now guide you to doubled efforts. Instead of just depending on content optimization with the use of keywords, hashtags will show you how vital it is in drawing people nearer to you. Practically, hashtags are not limited for use on Twitter. Instead, you may as well apply them on other social media sites, such as Instagram. To ideally apply hashtags on your Instagram updates, you may take advantage of hashtag analytics for Instagram.
Why Use Hashtags on Instagram?
Instagram is an image–based social media platform, which will help you share your interests to people with the use of pictures. The same concept is followed in boosting your presence on Instagram—you have to gain many followers. Other than following people to encourage them to follow you, hashtags can be very useful in providing exposure to what you share. By using hashtags commonly used on your niche, you will find it easier to narrow down your targeted audience. They will also discover you through a more specific searching.
How to Use Hashtags on Instagram?
Before you even take note of the hashtag analytics for Instagram, there are means of using hashtags effectively, which you may consider basic but very effectual. First, you have to create a brand for your business. Besides using trending hashtags, you also have to create one that sets you apart. Next, you have to use concise hashtags so that people will find your photos more easily. Relatively, always use hashtags perfectly describing your photo. Lastly, it is a must that you take advantage of others’ hashtags. If your competitors update pictures, you should also check out their stories to discover possible hashtags you may use in the future.
Hashtags.org, a Web–Based Free Instagram Analytics Tool
Hashtags.org is one of the best hashtag analytics for Instagram for it can give you detailed information on how your Instagram hashtags are performing. It can give you the trend graph within 24 hours or even more. It will help you track Instagram hashtags, including their exposure, users, usage, and similar tags. Most importantly, Hashtags.org helps you connect your Instagram hashtags with what is in trend across other social media sites.
Tagboard for Complete Conversation Tracking
Tagboaod is ranked as one of the best hashtag analytics for Instagram since it can gather conversations based on texts, images, and videos. Other than Instagram, it will provide you graphical reports on relevant hashtag conversations on Facebook, Google+, and Twitter among others. Check out your hashtags’ Instagram mentions and get updated with the trending hashtags to use.
Totems/ Analytics for Account and Hashtag Analytics for Instagram
Totems/ Analytics will help you track social and demographic metrics of an Instagram account. For every hashtag, you will be able to check out thorough reports on performance, conversations, and contributors related to it. It will assist in measuring your presence and identifying your next steps to subdue competitors’ impact to the audience.